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OPEN Topics on Pride & Transformation.

Yes, the striking transformation in attitudes towards the LGBTQ community is a source of great joy and Pride, but are we there yet? TLDEF’s AC Dumlao and Google’s Tea Uglow, two creative activists, share their thoughts on radical transformation and corporate Pride — this is your path forward in 2021.

 

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Pride and Gender

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This year, in particular, I have seen more people being critical of brands leveraging Pride month and doing Pride campaigns, especially the ones who are giving so little back in terms of percentage of profits.

 

—  AC Dumlao
Program Manager at the Transgender Legal Defense & Education Fund (TLDEF) | Activist / Educator / Artist


 
 
 
 


—  Mrs. Isola was my second-grade teacher at P.S. 89 in Elmhurst, New York, borough of Queens. I have no real memories of her, just a class picture, which is pretty much the point: Whatever I was supposed to be learning in school at the age of seven, I was tuning it out. I blame only myself. What did I miss? I’m not exactly sure, but later on in childhood, I realized that although I could write perfectly well (see what I did there?), I was not necessarily on a first-name basis with all the parts of a sentence. And I’m not talking about advanced stuff, say, gerunds. I’m talking about some embarrassingly core concepts, for example, pronouns. None of us back then had any idea of the deeper meaning pronouns would someday convey. They were just words.

Pronouns are important to AC Dumlao, whose website is “callmethey.com.” AC, queer transgender and non-binary, is a rising star in the LGBTQ world. They are the program manager for the Transgender Legal Defense and Education Fund in New York, and heavily involved in the organization’s Name Change Project. In that role, AC has a front seat in what is sometimes the theatre of the absurd: brand marketing to the LGBTQ community, especially now, during Pride month. They’re encouraged, frustrated, but also optimistic. They’re paying attention—and so am I.

 
Laverne Cox as part of H&M’s Love for All collection and campaign titled Stay True, Stay You in support of the LGBTQI+ community. A portion of the sales will be donated to the UN Free and Equal Campaign.

Laverne Cox as part of H&M’s Love for All collection and campaign titled Stay True, Stay You in support of the LGBTQI+ community. A portion of the sales will be donated to the UN Free and Equal Campaign.

“Brands throw a rainbow on a product and put the word ‘love’ in it and think that makes it LGBTQ+ themed, but I think that that is kind of more for the masses, and within my communities, we’re looking at that and rolling our eyes because it’s so vague.”

 
All photography of AC Dumlao shot at The Wing in Brooklyn, NYC by Chloe Sobel. The Wing is a network of work and community spaces designed for women of all definitions.

All photography of AC Dumlao shot at The Wing in Brooklyn, NYC by Chloe Sobel. The Wing is a network of work and community spaces designed for women of all definitions.

 
 


Radical Transformation

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There has never been a time when there is not someone who is actually going through radical transformation from believing in the future to wishing it were the past. We know that that is a curve that every single human seems to travel.

 

—  Tea Uglow
Creative Director at Google Creative Lab APAC


 
 


—  Once upon a time in America, there was an advertisement that soared far higher, intellectually, than it was ever meant to. At least with me. The brand? Taco Bell. I’d never even stepped foot in a Taco Bell (liar), but there it was, calling to me, promoting the 79-cent value menu. “Change.Is.Good.” I mean, I get what they were saying: You can’t grow if you're not willing to change. Indisputably. Almost tautologically. But this is big stuff. It’s kinda scary; how you handle change, whether you run from it or seek it out, the extent to which you embrace it, will, to a large degree, determine the course of your life. It’s your journey, n’est-ce pas? That's a lot on anyone’s plate. 

We first met Tea Uglow at the Cannes Lions International Festival of Creativity, during our ‘Is OUT(side) the new IN?’ panel, a collaboration on diversity, inclusion and female empowerment that we dubbed Google + She Says + C/BY/C = Rare (visit the event page). Tea is the creative director for Google’s Creative Lab in Sydney, Australia, and in that role, she thinks deeply about the nexus of technology and culture. She knows a thing or two about change—radical transformation—not just on a professional level but very much so on a personal one. I get the sense that they go together, her personal experiences informing her vocational view of the world. And while she is very clearly a profound thinker, radical transformation doesn’t seem to come for her as primarily an intellectual exercise, but more so as a function of great emotion, of tumult. Perhaps not always welcome, but always accepted. In a world fast moving toward Artificial Intelligence, that makes her human.

 

“My moments of radical transformation have been massively enlightening. Invariably, they come around to a new understanding of the structure of society, or family structure, or Western values, or the things that we are taught.”

 

All images shot exclusively by Creative by Collective’s OPEN Topics 2019 photographer Chloe Sobel at Empire Hotel and Lincoln Center in NYC, just a few hours before Tea’s flight back to Sydney, Australia!

All images shot exclusively by Creative by Collective’s OPEN Topics 2019 photographer Chloe Sobel at Empire Hotel and Lincoln Center in NYC, just a few hours before Tea’s flight back to Sydney, Australia!

 

Musical     Inspiration!

 


DEAR FRIENDS,
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Every brand has a story—we tell yours, using powerful design, words and vision. Sometimes, we even work with multiple brands on a single, colossal project, like the deeply meaningful Google + SheSays + C/BY/C = Rare, a collaborative event at the Cannes Lions, which shared Stocksy’s story and commitment to diversity, inclusion and female empowerment.

Share your Vision 2021 with us and keep on. STRATEGY, CONTENT, DESIGN and SOLUTION, let’s create together!


Excelsior! Mia, Andy, Chloe + Anna.
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