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OPEN Topics on Pride & Transformation.
Yes, the striking transformation in attitudes towards the LGBTQ community is a source of great joy and Pride, but are we there yet? TLDEF’s AC Dumlao and Google’s Tea Uglow, two creative activists, share their thoughts on radical transformation and corporate Pride — this is your path forward in 2021.
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Pride and Gender
This year, in particular, I have seen more people being critical of brands leveraging Pride month and doing Pride campaigns, especially the ones who are giving so little back in terms of percentage of profits.
— AC Dumlao
Program Manager at the Transgender Legal Defense & Education Fund (TLDEF) | Activist / Educator / Artist
— Mrs. Isola was my second-grade teacher at P.S. 89 in Elmhurst, New York, borough of Queens. I have no real memories of her, just a class picture, which is pretty much the point: Whatever I was supposed to be learning in school at the age of seven, I was tuning it out. I blame only myself. What did I miss? I’m not exactly sure, but later on in childhood, I realized that although I could write perfectly well (see what I did there?), I was not necessarily on a first-name basis with all the parts of a sentence. And I’m not talking about advanced stuff, say, gerunds. I’m talking about some embarrassingly core concepts, for example, pronouns. None of us back then had any idea of the deeper meaning pronouns would someday convey. They were just words.
Pronouns are important to AC Dumlao, whose website is “callmethey.com.” AC, queer transgender and non-binary, is a rising star in the LGBTQ world. They are the program manager for the Transgender Legal Defense and Education Fund in New York, and heavily involved in the organization’s Name Change Project. In that role, AC has a front seat in what is sometimes the theatre of the absurd: brand marketing to the LGBTQ community, especially now, during Pride month. They’re encouraged, frustrated, but also optimistic. They’re paying attention—and so am I.
“Brands throw a rainbow on a product and put the word ‘love’ in it and think that makes it LGBTQ+ themed, but I think that that is kind of more for the masses, and within my communities, we’re looking at that and rolling our eyes because it’s so vague.”
Radical Transformation
There has never been a time when there is not someone who is actually going through radical transformation from believing in the future to wishing it were the past. We know that that is a curve that every single human seems to travel.
— Tea Uglow
Creative Director at Google Creative Lab APAC