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OPEN Topics on Celebrating Inclusion.

Are we finally at a point where we are willing to make it happen and let the OUT(side) IN, authentically? Revisit our brand collaboration at the Cannes Lions hosted by creative force Laura Jordan Bambach and jump into action today — this is your path forward in 2021.

 

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Inclusion, Diversity & Female Empowerment

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Mum and dad, when I was about eight, gave me a sticker that said, “Sometimes the best man for a job is a woman.” And I set out to prove them right.

 

—  Laura Jordan-Bambach
CCO at Mr President and SheSays Co-Founder


 
 
 
 


—  Not all that long ago, I had the pleasure of moderating a dinner panel in Dallas, Texas, on behalf of a tech company trying to increase its visibility among local corporate leaders. Some 40 people were there, from high up on the food chain in a wide range of industries, and when the discussion started, it became very clear that the folks in the room were obsessed with marketing to Millennials (for good reason, given the demographics at play). Just as clearly, their efforts were not going particularly well. At one point, I stopped the proceedings and asked for a show of hands: How many of you are Millennials yourselves? One hand went up. No wonder they were struggling. White, black, Asian, male, female, undoubtedly straight, probably L, G and B, if not T and Q+, the group was reasonably well diversified and included, as it were. But were there age disparities? Not so much. You can read all the Psychology Today profiles you want, it’s still really hard to get into the heads of people unlike you.

Diversity and inclusion (D&I) come hard in the corporate world, we all know that. (Even in Themyscira, I’d wager.) The ignorance and/or obstinance make zero sense on a business-case basis (see above), and even less on a moral one. And yet these self-inflicted obstacles to D&I persist. Laura Jordan-Bambach is doing what she can to change this, and that’s a lot. She runs Mr. President, a London-based creative agency with a global purview that made D&I a founding principle. In her “spare” time, she is co-head of SheSays (along with Alessandra Lariu, whose OPEN Topics interviews you can read here and here), an organization that educates and advocates for women creatives, and she’s an active participant in a host of other, similar, activities. On June 21st, during Pride month, Laura hosted our “Is OUT(side) the new IN” panel focused on D&I at Cannes Lions. The panel, an extraordinary partnership between Creative by Collective, Rare by Google and SheSays, had image support provided by Stocksy; all four organizations have D&I in their DNA. We talked about that experience, what led her to that moment, and where she, and the movement, hope to go from here.

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“The ‘Is OUT(side) the new IN?’ panel was one of the best talks I did for the week at Cannes Lions, and I did a lot. It was a real example of what collaboration can bring, an amazing event where everyone worked as one, and you couldn’t have more different backgrounds between the lot of us. Half of us had never met, and yet it was such a brilliantly run, really exciting panel. We were all able to share ideas in the spirit of wanting to build something together, rather than knocking each other down.”

Panelists Kazuha Okuda of Google Japan, Megan Kelly of Honor Society, Tea Uglow of Google Creative Labs and author/activist Blair Imani, with Laura as moderator. The ‘Is OUT(side) the new IN?’ event was a brand collaboration initiated by Creative by Collective with Google, SheSays and Stocksy at the Cannes Lions International Festival of Creativity.


Inclusive     Inspiration!

 


DEAR FRIENDS,
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Every brand has a story—we tell yours, using powerful design, words and vision. Sometimes, we even work with multiple brands on a single, colossal project, like the deeply meaningful Google + SheSays + C/BY/C = Rare, a collaborative event at the Cannes Lions, which shared Stocksy’s story and commitment to diversity, inclusion and female empowerment.

So, share your Vision 2021 with us and keep on. STRATEGY, CONTENT, DESIGN and SOLUTION, let’s create together!


Excelsior! Mia, Andy, Chloe + Anna.
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