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OPEN Topics on the Future Proof Home.
The pandemic has had a radical impact on our relationship with our home. Many of us have had the curse/privilege to spend an exorbitant amount of time at home. Thus, we require more of our home, from comfort to entertainment. Tech visionary Simon Gosling shares his vision and ideas for your (future) home — this is your path forward in 2022.
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Future Home
Invisible assistance for well-being will be the dominant theme in the future home, activated by your voice. It’s not just “make coffee” or “play Teddy Pendergrass.” It’s holograms appearing when you’re thinking of what clothing to wear. It’s augmented reality helping children learn.
— Simon Gosling
Futurist at Unruly and Campaign Tech Awards ‘New Tech Pioneer 2018’
— If I knew how to sing, I’d have been a rock ‘n’ roll star (no). If I had learned how to play the guitar, the bass, the drums, then maybe it would’ve been me up on the stage of the historic Ryman Auditorium Sunday night (no), our first show in Nashville, our new home. But I don’t, I haven’t, and it wasn’t. Amanda Shires and Jason Isbell did just fine without me. But it does raise the question: when there are certain things in life that we’d theoretically like to accomplish but don’t, why don’t we? Sometimes it’s a lack of talent (yes), sometimes it’s a lack of time. Simon Gosling, a British futurist at global ad platform Unruly, expects the latter reason to become an excuse, and the excuse to then become obsolete in relative short order. The world, he says, will march ever-forward toward more technologically advanced solutions for the more mundane tasks of daily living, in ways that may seem impossible to imagine but which will free us to pursue our passions and live richer lives. With artificial intelligence, voice and 5G connections, the home will become the center of our lives as consumers. The spoils will go to those brands that are invited into the mix. Now where did the movers put my Strat?
“Home is the new store, and the thing that I’m holding in my hand, my mobile, is the key driver in this comfortable home.”
Interview photography by Chloe Sobel on location at Simon’s New York City office. Thank you for your hospitality Simon!
DEAR FRIENDS,
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Every brand has a story—we tell yours, using powerful design, words and vision. Sometimes, we even work with multiple brands on a single, colossal project, like the deeply meaningful Google + SheSays + C/BY/C = Rare, a collaborative event at the Cannes Lions, which shared Stocksy’s story and commitment to diversity, inclusion and female empowerment.
Share your Vision 2022 with us and keep on. STRATEGY, CONTENT, DESIGN and SOLUTION, let’s create together!
Excelsior! Mia, Andy, Chloe + Anna.
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