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OPEN Topics on Female Future.

Support her by reflecting on, and executing, the powerful lessons by our brazen Brazilian visionary Ale Lariu — this is your path forward in 2021.

 

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Women’s Voices

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The more diverse your board and leadership, the better a company performs. This is the thing, its not just about being morally right. There is a business imperative to all this. Its better for businesses, companies perform better. There are numbers involved.

 

—  Alessandra Lariu
Co-Founder of SheSays & Experience Design Consultant


 
 


—  I’m looking out the window at the Chinatown skyline when Alessandra Lariu starts talking about the jungle. That’s where she grew up, a few years ago, when Porto Velho, Brazil, was barely a dot on the map. The closest big city north is Manaus, 900 klicks away. To the south, it’s La Paz, and that’s in Bolivia; you have to drive 29 hours through Peru to get there. In between, and east and west, you want green space? Perhaps her isolated youth is why Ale is driven to connect, both for a living (she’s a brand innovator) and as an avocation, as co-founder of SheSays, a global organization educating and empowering women, particularly about money and pay equality, which is our topic today. It may also be why after many years in London, she’s also at home in a jungle of a different sort, New York City.

 
 


Women’s Voices Two

 
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Pregnancy discrimination is something deeply ingrained, and wrongly ingrained in our culture, that because women are having children, they cannot perform as much. This is 100% bull***t. So one way to fix the gender #PayGap is to fix the attitude towards motherhood.

 

—  Alessandra Lariu


 
 


—  When I was young, I had a hero. He played second base for the New York Mets; in Little League, I played the same position. My second hero was a baseball pitcher whose last name was pretty close to my first. My third hero was a guy named Dwight Gooden. Gooden, the best pitcher in the world, was an ideal role model—until his drug addiction took him down a rabbit hole. I replaced him with Cal Ripken, Jr., who, though not a Met, showed up to play baseball 2,632 times in a row, with aches and pains and who knows what else. That’s something you can really admire. But I haven’t had a childlike hero since he retired. As with most men, I’m pretty sure, it never occurred to me that maybe my hero could be a woman. Given my rationales for the three who preceded Ripken, maybe that wasn’t such a smart thing. Alessandra Lariu the Brazilian co-founder of SheSays, a global organization that educates and advocates for women creatives. We talked a year ago about money and pay equality; then, the operative question was: “Is the next #MeToo about #money?” A few days ago, we talked about politics and motherhood and pregnancy discrimination. I don’t know if Ale has a hero, if she has ever had heroes. But today, she is inspired. Change is incremental, but with people like Ale on the front lines, there are signs that our culture is finally coming around. Maybe she should be my next hero.

 

“For real change, we need the leaders to be on board, men to be on board, men to be aware, everybody to know this. It’s not just going to be women talking to women.”

 
All photography of Alessandra Lariu shot exclusively on location in Brooklyn, NYC by Chloe Sobel. Thank you for hosting us Ale!

All photography of Alessandra Lariu shot exclusively on location in Brooklyn, NYC by Chloe Sobel. Thank you for hosting us Ale!

 


Let’s celebrate women + non-binary people, no matter what day or month. Read more of our stories with these bold visionaries who are moving society forward.


Musical     Inspiration!
 



DEAR FRIENDS,
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Every brand has a story—we tell yours, using powerful design, words and vision. Sometimes, we even work with multiple brands on a single, colossal project, like the deeply meaningful Google + SheSays + C/BY/C = Rare, a collaborative event at the Cannes Lions, which shared Stocksy’s story and commitment to diversity, inclusion and female empowerment.

What a year ahead! Look for more OPEN Topics, our powerful monthly conversations with global thought leaders, whose insights on a wide variety of topics help give meaning to your work and ours. We start 2021 by having Andy Sobel, writer of Creative by Collective’s OPEN Topics, share his vision for the year. We hope you will share your Vision 2021 with us as well and keep on. STRATEGY, CONTENT, DESIGN and SOLUTION, let’s create together!


Excelsior! Mia, Andy, Chloe + Anna.
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