“_________”

Andy on Moving Forward 2021.

Unhappiness, discord, strife, meanness, ignorance and a whole host of other nouns and adjectives that we, by now, know all too intimately. I mean, who actually wants to feel that way, experience those things, any more than necessary? They’re so 2020.

 

—  Andy Sobel
Writer, editor, formerly WSJ, now the voice of Creative by Collective’s OPEN Topics


 
 
 
 


—  Sometimes, the best way to look forward is to reflect, to look backward. Particularly if “backward” represents unhappiness, discord, strife, meanness, ignorance and a whole host of other nouns and adjectives that we, by now, know all too intimately.

If we did, many of us—but not remotely all of us—would probably wish we weren’t on a first-name basis with the language and physical expression of hate. I mean, who actually wants to feel that way, experience those things, any more than necessary? Unfortunately, a good-sized percentage of us, that’s who.

I fall in the first camp. I don’t want a repeat of the past four years, not at that insane level of intensity, anyway. But I’m also a realist, and while the calls for unity and moving toward the middle and such are lovely and empathetic and civilized, I recognize that making peace is inherently alien to human beings.

So, let’s talk about unity for a second. In smaller, insular societies, with a tradition of it, fine, great idea. For the rest of us, especially, but not just in Western industrialized nations, the concept is ridiculous on its face, terribly impractical, and, looked back over time, completely ahistorical. (I’m on page 400—the 14th century—of Norman Davies’s epic history, “Europe.” And to this point in the book, the characters—Romans, Barbarians, Mongol hordes, factions of tribal factions, etc.—have done nothing but fight each other, to the death, no less.). It’s the only possible takeaway from a history of the Western world. We are born to not get along. (And think about this: Civilizing a child is the wrenching act of imposing tolerable behavior on natural miscreants, is it not?)

What does unity really mean, anyway? It’s a code word. It means you come over to my side, cause I sure as hell ain't going over to yours. That’s “unity.” Doubt me? Think there’s a panacea somewhere about? Those of you who seek it, who wish so dearly for it, who conflate it with peace in the land, just close your eyes for a second, and ask yourself this:

 

“Close your eyes for a second, and ask yourself this: ‘Is there any way, any way, ever, at all, I will change my opinion (whatever the opinion may be)? If someone came to me on these issues with different views than I have, would I even consider the merits of their argument? Could I ever really compromise?’”

 
…when we work together. This brightly ☀️optimistic photoshoot of visionary Sarah Watson (BBH) was shot at New York City’s Chelsea Market and High Line Park, right before our lives changed with lockdown 2020. Reflect on your lessons of 2020 by readin…

…when we work together. This brightly ☀️optimistic photoshoot of visionary Sarah Watson (BBH) was shot at New York City’s Chelsea Market and High Line Park, right before our lives changed with lockdown 2020. Reflect on your lessons of 2020 by reading about Sarah’s strategic vision. Shot by OPEN Topics photographer Chloe Sobel.

 
 

“Is there any way, any way, ever, at all, I will change my opinion (whatever the opinion may be) on abortion? On wearing a mask to prevent Covid? On legislating human rights for those in the LGBTQ+ community? On immigration? On Donald Trump? If someone came to me on these issues with different views than I have, would I even consider the merits of their argument? Could I ever really compromise?”

Not feeling very unified now, are you? My guess is you wouldn’t be willing to meet someone with diametrically opposite feelings even halfway across the room. If you are pro-life, abortion is never acceptable. If you are pro-mask, those who keep it below their nose are unacceptable. Compromise in the middle would crater your ideals. And what are we without those? When survival is assured, it’s ideals that become so precious. And we will protect those as if our lives depended on them. Absent an exogenous force that we can all agree on admiring (__________) or all agree on detesting (Al Qaeda, say), compromise in the middle, or unity on one side or the other, well, don’t hold your breath.

Understanding all this, then, comes the question: Well, ok, now what? Cause living like this isn’t per se fun. It’s pretty damn miserable. It would be great if our differences were less intense, at least. And if each disagreement was approached singularly, not so collectively aggregated into litmus-test checklists for one affiliation or another. Put another way, maybe, in 2021, we can all agree to disagree. That, I think, would be progress.

 
 
 
 
Sarah-Watson(BBH)-by-Chloe-Sobel-for-OPEN-Topics-by-Creative-by-Collective-IMGP0761-LoRes.jpg
 
 
 
 

Sometimes, the best way to look forward is to reflect, look backward. Maybe, we can all agree to disagree. That, I think, would be progress — this is your path forward in 2021.

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Musical     Inspiration!
 



DEAR FRIENDS,
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Every brand has a story—we tell yours, using powerful design, words and vision. Sometimes, we even work with multiple brands on a single, colossal project, like the deeply meaningful Google + SheSays + C/BY/C = Rare, a collaborative event at the Cannes Lions, which shared Stocksy’s story and commitment to diversity, inclusion and female empowerment.

What a year ahead! Look for more OPEN Topics, our powerful monthly conversations with global thought leaders, whose insights on a wide variety of topics help give meaning to your work and ours. We start 2021 by having Andy Sobel, writer of Creative by Collective’s OPEN Topics, share his vision for the year. We hope you will share your Vision 2021 with us as well and keep on. STRATEGY, CONTENT, DESIGN and SOLUTION, let’s create together!


Excelsior! Mia, Andy, Chloe + Anna.
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