STOCKSY
We helped Stocksy communicate their social commitment to a targeted audience at the Cannes Lions 2019. And created a unique brand partnership with Rare by Google and SheSays.
— Challenge
Raise awareness of Stocksy among top international brands and creative leaders as the go-to agency for diverse, artistic, timely and relevant images.
— Strategy
Create an opportunity for Stocksy to tell their brand story to a targeted audience at the Cannes Lions International Festival of Creativity, by supporting a unique event with Google’s Rare initiative for diverse talent, SheSays and Creative by Collective.
The event was part of the Rare Recovery Lunch, which we named “Google + SheSays + C/BY/C = Rare.” The main feature of the event was a panel discussion initiated by Creative by Collective on the topic of “Is OUT(side) the new IN?” The purpose of the panel was to inspire international creative leaders to continue to “Make It Happen, Let the OUT(side) IN,” by exposing them to the insights, stories and expertise of our eclectic panelists.
— Content
Based on our strategy, concept and event theme “Is OUT(side) the new IN?”, Stocksy’s editorial + design team created the “Make It Happen, Let the OUT(side) IN” workbook.
— Design
Our team created select visual assets for the Cannes Lions event, that harmoniously blended in with Google’s creative vision, while still making a unique and memorable statement. We also hired South African artist Karabo Poppy Moletsane to create a unique pattern that we used in combination with Rare by Google’s branding, which used the art work of Australian artist Gemma O’Brien — all in the name of communicating the message of diversity and inclusion.
— Solution
The “Make It Happen, Let the OUT(side) IN” workbook was a key piece of the campaign, as it inspired an abundance of conversation and action during, and after, the panel discussion on the topic of “Is OUT(side) the new IN?” We also produced a collection of bold stickers, using the branding of our various partners and a selection of Stocksy images. Lastly we produced postcards for Stocksy that were on tabletops and included in Rare by Google gift bags, with the workbooks, stickers and other brand gifts.
To extend the campaign after the Cannes Lions event, we created a webpage with event images, quotes, a podcast and OPEN Topics interview with event moderator Laura Jordan-Bambach.
The result was that Stocksy became a topic of discussion among panelist and audience members. While the stickers ended up on various surfaces and people during the event, with the postcards decorating the tables tops. Ultimately, our unique campaign for Stocksy, successfully and authentically, raised their profile among top international creative leaders and will continue to open many doors.
Visit event hub for more.
— Deliverables
Strategy, Content, Branding, Webpage, Podcast, Design, Art Direction, Production Management, Team Building
— Partners
Mia Dahlmer and Andy Sobel,
Stefanie DiGianvincenzo and Tara Mckenty, Founders of Rare by Google
Laura Jordan-Bambach, Co Founder of SheSays
Jenny Karakaya, Producer at SheSays Berlin, Germany
Anna Ratman, Creative Consultant
— Illustrators
Gemma O’Brien
Karabo Poppy Moletsane
Award-winning Creative Leader and founder of Mr. President and SheSays Co-Founder, Laura Jordan-Bambach moderated the “Is OUT(side) the new IN?” panel discussion during our “Google + SheSays + Creative by Collective = Rare” event at the Cannes Lions 2019.
Panelist — Tea Uglow, Creative Director at Google Creative Lab Sydney. After working at the tech behemoth for more than a decade and founding Google’s Creative Lab in Europe. She’s been dubbed a “tech celebrity”, and describes herself as “proudly transgender, faceblind and neurodivergent.”
Panelist — Kazuha Okuda, Strategist at Google Brand Studio Tokyo. She is also a strategist for Rare and Women Will, an organization that helps to generate economic opportunity for women through the power of technology. Before Google, she spent her career at the agency side working on award-winning communication strategies for global brands. An anthropology major, Kazuha is interested in understanding the intersection of culture transcending time and geography on and off work, which led her to take on a passion project to produce a documentary film capturing Japanese traditional food culture.
Panelist — Blair Imani, African-American Muslim activist, historian and author. She was Executive Director of “Equality for HER,” a now defunct feminist organization. She is a member of the Black Lives Matter movement, and is known for her voice on Twitter and Instagram and for protesting the shooting of Alton Sterling and Executive Order 13769. Imani has written for HuffPost and VICE.
Panelist — Megan Kelly, Executive Producer and Founder of production company Honor Society. She’s led production teams for top industry shops and her work has garnered prestigious awards, including One Show, AICP and Cannes Lions accolades. Also founder of Owned, an organization that celebrates and promotes female business owners.
To emphasize the idea of diversity and inclusion, we combined the art work of two illustrators from separate parts of the world on our invitations. The typographic illustration was by renowned Australian artist Gemma O'Brien and the pattern illustration was by award-winning South African artist Karabo Poppy Moletsane. To show the collaborative spirit of the event, we also created a gradation using the brand colors of Rare, SheSays and C/BY/C.
Stocksy stickers, postcards and the workbook where highly visible throughout the event. And, importantly the “Make It Happen, Let the OUT(side) IN” workbook, with Stocksy’s images and vision for diversity and inclusion, created many interesting conversations among guests. Below the gift bag, which also included Stocksy marketing materials.
— July/Aug 19
Diversity, Inclusion & Female Empowerment
Is OUT(side) the new IN?
As part of the campaign we incorporated Stocksy’s imagery and messaging into our July/Aug OPEN Topics interview with Laura Jordan-Bamabach.
All large event photos on this page shot by Bronac McNeill.
